With just a sliver of phone and computer sales in the world's most populous region, Apple still managed to top all other companies to become the region's most admired in a new ranking.
Apple took top honors in The Wall Street Journal's Asia 200 survey this year, despite reportedly having just 1.6 percent of the personal computer share in the region, and only 0.6 percent of the total mobile phone market. The company's perceived success among consumers is attributed to superior marketing and branding of themselves.
When broken down by attribute, Apple consistently appeared among the top five companies ranked by consumers in Asia. For long-term vision, the Mac maker was second, fifth for quality, fourth
