The co-CEO of Research in Motion said that their company isn’t swayed by the latest product from Apple Inc. – the second generation iPhone. James Balsillie also said that they know their position and they are still ahead of the game.
James Balsillie even boasted that their BlackBerry’s email service is far more reliable compared to that of Apple’s 3G iPhone. Moreover, their BlackBerry’s keyboard is also better for those who are in the corporate world.
When Apple Inc. launched its second-generation iPhone, it already sold as much as one million units within three days of its existence in the market. This obviously stole a big part of the potential customers of the BlackBerry. Added to that, the debut of the 3G iPhone also contributed to the drop of RIM’s stock. Research in Motion’s stock has a record of $148.13 during the month of June. It dropped as much as 31 percent during the month of July.
Research in Motion’s plan includes boosting its marketing strategy. This means that they will allocate more money for their advertisements. They are also planning to hire more engineers as well as accelerate the product introductions. This will be first implemented on their BlackBerry Bold which is expected to hit the market in the next few months.
