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" align=left> While it may be hard to imagine, you may actually have to suffer through commercials in the very near future when using certain apps on the iPhone. It is tough to gauge how well this one is going to go over with users, but what choice do they really have? AdMob, a mobile phone advertising company, is set to launch advertising that will appear in certain applications that are featured in the App store. This is kind of a unique approach to advertising, but do iPhone users really want to have to watch or listen to an ad once they have opened up an application that they have already paid for? While the app will have a fast forward feature that will allow the user the ability to end the ad and move onto the application, it seems like it would be more of an annoyance than anything else.